Digital Marketing: How Do You Increase Your Conversion Rate?
Marketing for your business in the right way is crucial; otherwise, your brand will quickly get forgotten in this competitive market. In this modern era of digital marketing tactics, it becomes imperative to know the techniques of how to flourish your business digitally. If not, you can hire a digital marketing expert to do the same. But remember, if you are a small business, you might not want to spend thousands of dollars on digital marketing.
With some research, you can know how to do a few things on your own. So now you have Google or Facebook page for your business, and ads running. Have you thought about how to increase your conversion rate on your webpage?
For that, you need to know its existing state.
What is your general conversion rate?
Which pages are performing well or poor as per the figures?
What tests are to be undertaken depending on these observations?
What can you understand about your target audience and your webpage from all the information?
Although there are many numbers to look, and only a few of them determine how you are doing, and what needs to change. But, here’s the catch. How do you know what numbers are significant?
In this article, you will know how to increase your conversion rate by looking at the right numbers from your web analytics.
Keep in mind these few things:
1. Examine Visitor’s Demographic Information:
Once you view your website demographic data, you’ll get to know who your visitors are, what might fascinate them, and their actions on your webpage. Google Analytics is an exceptional tool, which allows you to pull out information about your visitors.
For example, necessary data can include:
If you want to know the behavior of the visitors of a specific location on your web page, you can know that. Are they turning into leads? Compared to other sites, what is the conversion rate of these visitors?
You can create divisions on Google Analytics to make these comparisons. The next instance is of the age group. Does your web page have more young visitors than old? How old are they —16-26 or 27-40 old?
Next, you can go for Gender. For a business selling gift items for females, what are the conversion rates of male vs. female for that page?
Moreover, you can discover the likings of your visitors. It all depends on you, how deep your search is, and how much you can unravel from your analysis.
2. Use Information to Understand Visitors:
One of the primary goals while checking your website performance is to understand your visitors.
What do their actions state about them?
What does their demographic information mean?
A few significant bits of information to track to know your visitors include:
Pages viewed & time
Major traffic sources
Top sources for conversions
Such sort of information will help you know your visitors better. Therefore, you’ll be able to anticipate their requirements better and make appealing deals.
CANDDi is a tool that enables you to understand your visitors. This tool recognizes your visitors. You can find new information like their name, employer, activities, and time on site.
3.Analyze Landing Page Information:
Your landing pages have most of your conversions, so don’t forget to pay heed to that.
As per WordStream, landing pages through multiple industries have a median conversion rate of 2.35%. Generally, this rate will differ across different sectors.
Regardless of your page conversion rate, it would help if you increased it. However, first, you must analyze the information. Instapage allows you to analyze the details of your landing page performance.
Time on page
Number of visits
Number of leads captured
Besides having an overall web page conversion rate, you must examine individual landing pages for your advertising campaign. Through this, you’ll get to know the effectiveness of every campaign in the context of conversions. Also, you can gain insights to make modifications to your paid promotions & their landing pages.
Apart from that, you can also observe the user behavior on your landing pages. Do they read every content of your page? What do they click?
Crazy Egg is a tool that lets you see how users scroll over your page via a scroll map.
4. Observe Your Page Speed:
For years, page speed has become an essential part of web experiences. Due to the advancements in technology, users want your page to load at lightning speed. Or else, they’ll skip your page.
A study shows that Amazon could drop $1.6 billion in yearly revenues if its page leads 1 second slower.
A tool called Pingdom enables you to check your page speed. You can test your page speed from multiple locations depending on where your target audience lives.
5. Analyze Users’ Behavior Flow:
With the behavior flow, you can view how users shift from one page to another.
Another vital information point to look at is the entry and exit pages. Typically, the homepage will have maximum entries. Besides that, which other pages will have entries?
Google Analytics’ “Behavior Flow” attribute enables you to view how users navigate across your webpage.
6. Research Shopping Behavior:
Do you have an eCommerce business? Have you experienced “cart abandonment”?
You must have at least once, and that must be a nightmare!
The average cart abandonment rate is 69%, as per 33 studies.
Hence, you are required to enhance your check-out process. Google Analytics enables us to view the shopping behavior analytics and gives you information on several sessions on every page of the purchase process.
7. Run A/B Tests For Pages:
If you desire to increase your conversion rate, try to undertake A/B split tests. While scanning information of various pages on your webpage, you also for speculation.
For example, you can modify page elements such as—-
Location of Call-to-action button
VWO is a tool that can help you run various types of A/B tests. After the test, you can look at your results.
It has become easier than ever to know how well your website and your social media accounts perform due to digital marketing advancements. The only challenge is to find the correct number to interpret and tools to help you.
Harnil Oza is CEO of Hyperlink InfoSystem, one of the leading app development companies in New York and India, having a team of the best app developers who deliver the best mobile solutions mainly on Android and iOS platforms. He regularly contributes his knowledge on leading blogging sites.